If you didn't know Portón is the world's most popular Pisco brand, you couldn't know that Pisco is the national spirit of Peru. My team was tasked with honing the voice and look of this centuries old brand, then build out a six month social media campaign chock-full of stories, recipes, and holiday greetings. We channeled famous connoisseurs like Kipling and Hemingway to establish a culture of discovery. The brand and guidelines we created in 2014 still define Pisco Portón in it's branding today. A confession to you dear reader, I've included my least favorite line below. Keep an eye out and we can chat it via email if you find it.
Red Square Agency
CCO: Rich Sullivan
CD: Stephean Grimes
Senior AD: Patrick Reid