New Mexico is the Land of Enchantment. I was lucky to be lead writer for its flagship university from 2017-2020. There were tons of projects between UNM's Admissions and Athletics departments, 12 schools, and five satellite campuses—to save you the trouble of reviewing decks on decks on decks, explore the highlight reel below. Our "State of Minds" spot captures every element of the unexpected adventure that is New Mexico. Our social posts explore program-focused headlines with the state’s genuine flair. And our university viewbook series, as interesting as it was factual, covered 50+ pages of long-form copy. This medley of work led to a 56% increase in applications during my time on the client.
160over90
GCD: Adam Griffiths
A/CD: Harry Skourtis
ACD: Christian Sternal
Senior Designers: Matthew Grier, Kevin Fenton
Account Directors: Sarah Tjoa, Tanya Lindsey
Account Executives: Sarah Light, Kieran Delaharpe, Kelsey McKenzie