The University of Arizona needed a silver bullet. Better rankings, higher enrollment, full-stop. So 160 left for Tucson. We interviewed hundreds of students, staff, and alumni from provosts to painters—searching for what drove UArizona’s divergent dreams. We found Wonder. The curiosity that actualizes extraordinary. In year one, I built the digital and OOH platform, sourcing and writing stories to define what “Wonder Makes Us.” In year two, I led creative. Over the last two years I've built digital video, TV, OOH, social, banners, and more that ultimately increased enrollment by 5% and boosted UA into the Top 40 in the U.S. News & Report ranks.
The campaign is live, check the site here.
Senior Designers: Kevin Fenton, Matthew Grier
ACD: Allison Dobkin, Andrea Drever, Matt Gribben
CD: Harry Skourtis, Kat Saoyen
GCD: Adam Griffiths
CCO: Christian Carl
Account Director: Sarah Tjoa
Account Executives: Kieran Delaharpe, Kelsey McKenzie