A few years back, my team and I launched Havas Mango. Mango was our Global CEO Donna Murphy’s splashy Miami pet project. We were a full-service agency, our niche was digital experience creation and rapid-fast content production. Our goal, to usher health and wellness into emerging technology. I concepted, wrote, and edited every site, pitchdeck, social post, white paper, and party invite. Below, find the highlights: including our site, a slimmed capabilities deck, some choice social posts, our 2023 Trends Report, and a few gifs from our birthday party.
While we were Havas in name, Mango was entrepreneurial. Every teammate was madly scrappy, producing award-winning work on shoestring budgets and timelines. Campaign US ran a feature on us, our branding won two Transform Awards, and our client work went on to win Clios, w3s, and other things creatives care about.
Site + Capabilities
Social
I crafted the Mango voice to be playful, splashy, and sincere. Below is a smattering of the content we put out—just six examples from the hundreds we produced. This selection includes our mission statement, a teaser for our strategist's gut microbiome study, and posts from ongoing series including our #988 mental health awareness campaign, our mango-on-mango series, our Mango AI Trials (which had great captions), and a remote work hack series. You can catch more of our/my vibe at our @formerlymango Insta account.
Trend Reports + Articles
Once every year, our strategists would set out into the world wide web to find the next emerging trends. With their cross-cutting insights, I'd write pages on pages of reports for our clients. Most times, our reports were picked up by the global Havas network. Other times they were picked up by other industry mainstays like VML (but really Wunderman Thompson) and Publicis. Our @allthingsmango Medium account still plays repository.
Parties + Whatnot
Our team was incredibly close. Irregular network teammates often tried to slide into our gang. Camaraderie required agency parties from the Gables to Hollywood, the best was our first birthday. We hired a popular Miami DJ to host our party in the metaverse. Drizly kept the libations flowing, proving our versatility even in social endeavors.
Havas Mango
Managing Director: Tristan Stevens
Design Director: Aly Lopez
Strategists: Laura Santana, Christen Casey, Alexandra Marin
Creative Technologists: Angelica Ortiz, Epic Jefferson
Senior Producer: Melody de Zendegui
Content Lead: David Turk
Account Director: Jeff Regan
Juniors: Bianca Picarelli, Danielle Esposito, Kelsey Mulholland
Interns: Juan Diego Torres, Jingyuan Kang, Sarah Kim, Joshua Igwe, Margherita Lacapra, Sabrina Rodriguez
Director of Technology: Yossi Speiser
Group Directors: Cris Morton, Corey Cirillo
Group CCOs: Allison Ceraso, David Leonardi
Global CCO: Eric Weisberg
Global CEO: Donna Murphy