The Only Way Is Through

The video team at 160over90 is legendary. So much so that Under Armour reached out before Brady’s 2021 Super Bowl run for an Insta campaign. Our work had to showcase “The Only Way Is Through," be driven by copy, and delivered yesterday. I got tapped to lead. I scripted and showcased pro-athletes' seasonal training, sourced elite-level workouts with a pro-trainer in my rolodex (I have a rolodex), and sold it all on the first pitch. You’ll find the Tom Brady post below, but more work with NBA, MLB, and WBA superstars will come soon.


CCO: Cory McCall
CD: Bipasha Mookherjee
Designer: Irving Navarro
Editor: Hunter Siede, Shane Scherholz
Video Lead: Anderson Bradshaw
Equinox Lead: Mike Pagnotta