The University of Arizona needed a silver bullet. Better rankings and higher enrollment, full-stop. So 160 left for Tucson. We interviewed hundreds of students, staff, and alumni from provosts to painters; searching for what drove the everyone at the university's divergent dreams. We found Wonder—the unique curiosity that actualizes the extraordinary. In year one, I built the digital and OOH platform, sourcing and writing stories to define what “Wonder Makes Us.” In year two, I led the whole damn thing. Over those two years I built out digital video, TV, OOH, social, banners, and more; ultimately increasing enrollment by ~5% and boosting UA into the Top 40 in the U.S. News & Report rankings.
The campaign is live, check the site here.
Senior Designers: Kevin Fenton, Matthew Grier
ACD: Allison Dobkin, Andrea Drever, Matt Gribben
CD: Harry Skourtis, Kat Saoyen
GCD: Adam Griffiths
CCO: Christian Carl
Account Director: Sarah Tjoa
Account Executives: Kieran Delaharpe, Kelsey McKenzie