Wonder Makes Us

The University of Arizona needed a silver bullet. Better rankings and higher enrollment, full-stop. So we (160over90) left for Tucson. My team and I interviewed hundreds of students, alumni, and staff from provosts to painters; searching for what drove everyone at the university's dreams. We found Wonder—the unique curiosity that actualizes the extraordinary. In year one, I led print, OOH, and digital, sourcing and writing stories to define what “Wonder Makes Us.” In year two, I led the whole damn thing. Over those two years, I built out TV, digital video, OOH, social, banners, and more; ultimately increasing enrollment by ~9% and boosting UA into the Top 40 in the U.S. News & Report rankings. While 160over90 had a "no award shows" rule—this work got submitted and won a Gold ADDY and Silver Telly Award due to its unique animation styles.

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