Practical Elegance at $3.4 million

After winning Bertram, our first assignment was a six month print campaign. While the yachts were luxurious, research showed that consumers were far more interested in talking rough water and big fish than comfort. I penned each line for all those who are salty yachtsmen at heart.

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Red Square Agency

CCO: Rich Sullivan
ACD: Stephean Grimes
Senior AD: Patrick Reid