Rewind the clock to summer 2023. The Barbie movie was about to drop and their marketing push put Barbie everywhere, all the time. My art partner had a friend with a cannabis company that shared those same pink/retro vibes. Blazy Susan. After Ken x Airbnb’s Mojo Dojo, but before Burger King’s Barbie Burger. Aly and I connected with her friend to pitch, playing with Barbie playsets and colors to push attention from Barbie to Blazy. The poster below explains our little dupe campaign best, enough so that we won ourselves a Clio nod.
Ronin Creative Co.
Creative Director, Art: Aly Lopez
Designer: Michelle Azzi
Jr. Copywriter: Ryan Quigley
Production Manager: Marcos Rodriguez
Account Executive: Kevin Marshall
Photographer: Stephanie Saias