Spark The Energy

Early in the 2019-2020 NFL season, my team was charged with creating the hype video and VIP stadium membership for the new-to-Los Angeles Chargers. It was a tough act as the team left all their fans in San Diego and LA historically doesn't care about football. So we leaned into style. We ideated around what made the Chargers unique not only to LA but the nation. Think irreverence meets electric swag all wrapped in a powder blue jersey. Ultimately, my two partners and I sold, created, and produced "Spark The Energy" and named their VIP business club group "Chargers Lux." Along the way, I got to hang out with Coach Anthony Lynn and hang with a few players (Joey Bosa and I talked Call of Duty) at their draft party.

  • Kevin McGill x Powder Blue
  • Keenan Allen x Powder Blue
  • Chris Harris Jr. x Powder Blue
  • Philip Rivers x Powder Blue
  • Chargers Shotlist
  • Concepts: Powder Blue
  • Concepts: Powder Blue
  • Concepts: Bolt Up
  • Concepts: Bolt Up

160over90

GCD: Adam Griffiths
CD: Harry Skourtis
ACD/Design: Matt Gribben
Senior Designer: Kevin Fenton
Account Director: Sarah Tjoa
Account Executive: Kelsey McKenzie