The Falcons are one of the more dominant NFL teams. Their branding also happens to be wildly on point. But after a few rough seasons, my team was brought in to draw against the team’s slogan and engage the Falcons brand within the city. Our client got cold feet when it came to upping the slogan (admittedly, “Rise Up” is pretty badass), but a few of our concepts were bought and produced. Below, check our branding deck, our custom cleat concept, and local liquor collab (which moved to Atlanta United, the owner’s other team). If you’re still reading, I’m a rival New Orleans Saints fan and remember where I was when the score was 28-3.
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CD: Eric Lamb
ACD/Design: Matt Gribben
Senior Designer: Kevin Fenton
VP Content Strategy: Tom Brady
Account Director: Sarah Tjoa
Account Executive: Kelsey McKenzie