There’s a school where the best pre-collegiate athletes get better. IMG Academy. Per client, their previous campaign leaned too much into the night hours/midnight oil. Too dark, too isolated. So I flipped the script to the daily grind and grit that build champions, while never losing sight of each programs’ team nature. At the time, we shot every sport they offered. The campaign launched with a bang during the NBA Finals, surging site visitation up by 140% and leading to ~900 lead submissions in the first month. We even got a nice AdAge article.
Camp Here. Compete Anywhere. // Holiday Banners
160over90
CCO: Cory McCall
GCD: Gordon Weller
ACD: Walton Dale
Director: Johnny Andow
SVP, Production: Anderson Bradshaw
Producer: Jackie Nelms
Account: Joseph Martin
Strategist: Maggie Giuffrida
Editor: Alex Ayabe