When I joined PETERMAYER, I didn’t know we were AOR for NASA’s consumer arm, the Kennedy Space Center. I was never formally their writer/creative director, but as an MIT-certified Aerospace Engineer, I’d have been a fool not to beg the acting CD Troy Leyenaar for any of his backfill. In my few (but worthy) assignments, I led a Times Square takeover including 3D OOH and matching/geo-fenced banners. Broadcast-wise, I hit the editing bay to revise our “DISCOVER SOMETHING REAL” campaign for “Holidays in Space." Copy-wise, I put up a few headlines during our "Original Epic Universe” campaign, billboards and radio across Orlando taunting Universal Studios to remember our real universe is more epic than any park. Locals took note. Ultimately, this work helped land Kennedy Space Center as the #1 Tourist Destination in the U.S. per TripAdvisor. I was just happy to put up an expansive collection of work, despite never even meeting the client.
Times Square 3D Takeover
Holidays in Space
The Original Epic Universe
PETERMAYER
CD: Troy Leyenaar
CCO: Dave Damman
Design: Greg Johnson, Margot Bienvenu, Gabi Restrepo, Greta Besser, Vic Quattrin
Project Management: Caitlin Condy, Jesse Delerno
Account: David Crane, Erin Judd, Mandi Credeur
Media: Sara Chambers Johnson, Kayla Connor
Production: Fat Happy Media
Experiential: Blunt Action