Before ChatGPT became the talk of the internet, Havas had a digital therapeutic client named Orexo. Orexo uses artificial intelligence to automate therapist-patient relationships, and in 2020 they wanted to bring their product suite to the US. My team was tasked with launching and maintaining the three digital therapeutics. Each therapy was clinically-proven to decrease the impact of depression, alcohol and opioid misuse, all at roughly 1/6th the price of therapy. We designed the brands, built their sites, and created email and social campaigns that led to thousands of new subscribers. Check out the work below, the vorvida® and deprexis® sites are live.
Associate Managing Director: Tristan Stevens
Design Director: Aly Lopez
Strategy: Laura Santana, CC Casey
Production: Melody De Zendegui
Account: Jeff Regan
Content Lead: David Turk