Quantum Fiber Internet is the internet’s favorite internet. A national service provider that leans into emojis, chunky type, and loud purple. Instead of talking about product specs, our campaign was a love song to users. A celebration of cat daddies, WFH baddies, and everyone in between. Our spots and endless social/digital/print extensions were a brand song and dance showcasing the glorious things our customers do with Quantum Fiber. We landed 3.1M impressions in the first three days of our campaign, then 5Xed existing KPIs. AdAge, Campaign US, and others took note, but I liked when roastbrief said: “(this campaign) was a creative leap never before seen in the telco space.”
Billboards
PETERMAYER
Creative: Gabi Restrepo, Jamie Muller, John Rushing, Greg Johnson,
Greta Besser, Vic Quattrin, Aron Cleary, Jonatan Maldonado
CCO: Dave Damman
Producer: Kevin James
Account: Kristy Baird, Brianna Caswell
PMs: Caitlin Condy, Chris Houston
Client: Justin Flack, Andrew Bovine, Beth Cossette
Director: Terri Timely
Production: Park Pictures
Music: Walker Music
Edit: Exile NYC
SFX: Art Jail