In my first month at Red Square Agency (a.k.a. RSQ), I was handed the reins to the agency site. My CCO's direction was to trash the existing brand to redefine ourselves as something entirely new. Instead of opting for flashy UX, pointless app extentions, and data-centric copy—I veered into classic, familiar, and ballsy. Simply put, this rebrand won a sh!tload of awards, including ADDY Gold and an ADDY Best of Show, then w3 Gold, then a Webby nom (and 100,000+ interactions along the way). We even had a fan club, but more on that later.
HOME / 404
In one form or another, RSQ had been around since 1977. We pulled heavily from the brazen spirit of the decade. Conceived in the heart of the '70s, RSQ had been selling big for clients ever since. If it helps, I told everyone we were "1990 Matthew McConaughey's body with 2010 Matthew McConaughey's body of work." Even the error page I drew scored a "Best of 404" award.
PARTNERS
Everyone who visited RSQ.com had a path. Potential employees, partners and clients (for all else, see "Fans" below) ran through a creative gauntlet infused with a little bit of personality and humor. We learned about users while they enjoyed the conversation.
FANS
The "Fan" interactions were the most exciting to build out. Users who shared their pertinent information were rewarded with thousands of tchotchkes. Check out the interactions, gifts and personalized messages.
Red Square Agency
CCO: Rich Sullivan
ACD: Stephean Grimes
Design: Patrick Reid, Chris Rowe
Developer: We Can't Stop Thinking