This wasn’t even a budgeted project. We had a kernel of an idea and hid key art in the back of a mobile app prezo. After a few (sneaky) pitches—SCORE GAMEDAY MOJO was granted two weeks and six figures to concept, film, edit, and scale. Sprint much? The thought: as the Official Bank of the New Orleans Saints: we were real fans with real Louisianan gameday rituals. So we sent a Hancock Whitney banker to run 10,000 Saints cards through all the Southern traditions and superstitions, giving the team some much needed luck mojo. Sadly, our Voodoo Queen and Professor Longhair vignettes got cut, but we landed ~5,000 new Freestyle accounts and saw our new franchise QB win Rookie of the Year. The good mojo worked.
PETERMAYER
Creative: Gabi Restrepo, Greta Besser, Greg Johnson, Margot Bienvenu,
John Rushing, Tony Calcao, Tom Adams, Vic Quattrin
CCO: Dave Damman
Producer: Shelby Hunter
Account: Nicole Parks
PM: Caitlin Condy
Director: Zach Merck // Wild Gift
Production: Justin Towery // All Roads