Not too long ago, PepsiCo launched Soulboost. It was one of the first in the $11.3 billion enhanced sparkling water market, only then no one knew what “enhanced water” meant. Shortly after the scrappy launch, Mango amplified their story internally by creating an interactive experience called Soulboost Sip Studio. The experience gave stakeholders an experiential hand in product development, from ginseng and L-theanine harvests to can design and production. Users would choose the effects they wanted of their drink, design a custom can using brand shapes and colors, then ultimately ship a 1-of-1 can without creating anything new but a label.
1 // Choose your ingredients: Panax ginseng to improve mental stamina or L-theanine to promote relaxation
2 // Remix your flavors: Mix and match Black Cherry, Strawberry Rosé, Blackberry Passionfruit, Blueberry Pomegranate
3 // Design your Soulboost: Drag and drop shapes and colors to personalize and ship your can
This experience is live, check it out here.
Havas Mango
Design Director: Aly Lopez
Experience Designer: Angus Lo
Creative Technologist: Lan Zhang
Strategists: Christen Casey, Laura Santana
Producer: Melody De Zendegui
Managing Director: Tristan Stevens
Growth Director: Alex Davis
Director of Technology: Yossi Speiser, Jad Mintun
CCO: Eric Weisberg