Season of the Force

Disney wanted to integrate new Star Wars adventures into the Parks before the 2016 release of The Force Awakens. Dozens of writers at Yellow Shoes, Imagineering, and mcgarrybowen submitted countless ideas for a monumental Disney Parks takeover. That means Disney World, Disneyland, Disneyland Paris, and Shanghai Disneyland were going to run one synchronized global event. My idea won, CEO Bob Iger even said it. I concepted the event title, experiences, and pieces of the global creative surrounding Star Wars: Season of the Force. Season of the Force only ran for 4 months, but annual Parks visitation increased by 9% (that's 18.2 million people)—some of that spike was your new/old buddy Kev.


  • SotF1
  • SotF2
  • SotF3
  • SotF4
  • SotF5
  • SotF6
  • SotF7
  • SotF8
  • SotF9
  • SotF10
  • SotF11
  • SotF12


  • SWW1
  • SWW2
  • SWW3
  • SWW4
  • SWW5
  • SWW6
  • SWW7


GCD: Dennis Chalifour
CD: Latanya Beauregard, Will Gay
Designer: John Henselmeier
Photographer: Mr. Gif