Disney wanted to integrate new Star Wars adventures into the Parks before the 2016 release of The Force Awakens. Hundreds of writers at Imagineering, mcgarrybowen, and Yellow Shoes submitted countless ideas for a monumental Disney Parks takeover. That means Disney World, Disneyland, Disneyland Paris, and Shanghai Disneyland were going to run one synchronized global event. My concept won. CEO Bob Iger even read it aloud. I named Star Wars: Season of the Force, concepted a few of its in-park experiences, and wrote/shot a gif series, which all bled into international creative. Season of the Force ran for 3 years globally—but in year one, annual Parks visitation increased by 9% (that's 18.2 million guests). Update, after a recent Google I found Season of the Force made its triumphant return to Disneyland California in 2025.
DISNEYLAND TAKEOVER
TUMBLR TAKEOVER
Disney
GCD: Dennis Chalifour
CD: Latanya Beauregard, Will Gay
ACD: John McCall, Matt Stewart
Designer: John Henselmeier
Producer: Paul Chase
Photographer: Mr. Gif