Before Tom Brady's 2021 Super Bowl run, Under Armour tapped my team. They needed an Instagram campaign built from training footage starring NFL, NBA, WNBA, MLB, and WBO athletes. The work had to be copy-driven and be delivered yesterday. As an occasional sports-guy, I was picked to lead. I scripted and showcased pro-athletes' in-season training, sourced elite-level workouts with a pro-trainer in my rolodex (still have a rolodex), and sold it all on the first go. For the most part I was communicating with each athlete's team. Sadly, I couldn't feature the one athlete I met—2x Heavyweight Champion Anthony Joshua as he was lead on another brand project. The Tom Brady post went viral, my Mom liked that.
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160over90
CCO: Cory McCall
CD: Bipasha Mookherjee
Copy: DK Wright, Rachel Yanovski
Design: Irving Navarro, Joel Kennedy
Editor: Hunter Siede, Shane Scherholz
Video Lead: Anderson Bradshaw
Equinox Lead: Mike Pagnotta