State of Minds

New Mexico is the Land of Enchantment. I was lucky to be lead writer for its flagship university from 2017-2020. There were tons of projects between UNM's Admissions and Athletics departments, 12 schools, and five satellite campuses—to save you the trouble of reviewing decks on decks on decks, explore the highlight reel below. Our "State of Minds" spot captures every element of the unexpected adventure that is New Mexico. Our social posts explore program-focused headlines with the state’s genuine flair. And our university viewbook series, as interesting as it was factual, covered 50+ pages of long-form copy. This medley of work led to a 56% increase in applications during my time on the client.

  • Gaze Lightyears Into Your Future | Astrophysics Degree
  • See Mountains, Mesas And Microtrends | Statistics Degree
  • Dust Off New Insights | Anthropology Degree
  • Go 2,024 Miles Off Broadway | Popejoy Theatre
  • Catch Rocks That Traveled Light Years | Interstellar Collection
  • Play Lush Greens Under Watermelon Skies | Campus Course
  • Howl At 118 Decibels Or Louder | The Pit
  • Adventure Is In Session | Campus Tour


GCD: Adam Griffiths
A/CD: Harry Skourtis
ACD: Christian Sternal
Senior Designers: Matthew Grier, Kevin Fenton
Account Directors: Sarah Tjoa, Tanya Lindsey
Account Executives: Sarah Light, Kieran Delaharpe, Kelsey McKenzie